Understanding Public Relations is at the heart of understanding what is going on in many issues — and uncovering the PR tactics at work behind the news is crucial for good joumalsm.
Press conferences are often a valuable source of news for journalists. However,
they can often pose difficult problems for inexperienced (and even experienced!)
journalists. Below is a list of check points to consider.
For a reporter, the key to a good interview is knowing what you want, and how to
get it. For a news programme editor, the important thing is to make sure that
the interviewee has been carefully selected, and the designated reporter
well-prepared.
