Mirko Petric teaches cultural and media theory at the Department of Sociology, University of Zadar. Prior to pursuing a university career (in 1997), he worked as a journalist and copy editor for a number of newspapers of national importance based in Split and Zagreb. In spite of his current academic preoccupations, he has never ceased contributing articles and opinion columns to various print media. Mirko is also an active member of the civil society, who who has initiated or helped organize several digital media campaigns for civil causes. His academic interest in media studies is largely related to the issues of media literacy and political participation.