“Our Media” is being implemented with the financial support of the European Union, in Bosnia and Herzegovina, Serbia, Montenegro, North Macedonia, Kosovo, Albania and Turkey, by partner organizations SEENPM, Albanian Media Institute, Mediacentar Sarajevo, Press Council of Kosovo, Montenegrin Media Institute, Macedonian Institute for Media, Novi Sad School of Journalism, Peace Institute and Bianet.

 

The project begins with research activities that will seek to identify the main trends, risks and opportunities for media sustainability in the region, and will map good practices in media activism supporting media freedom and media and information literacy (MIL). The research findings will be used to strengthen capacities of media CSOs and other stakeholders for addressing challenges in media sector. 

 

Professional capacity of journalists, media outlets and media institutions will be addressed through targeted advocacy activities and engagement in national MIL coalitions. Through media activism, the local and national media and other actors will be challenged to address gender inequalities in the media. Young leaders will be empowered to challenge harmful policies and practices, counter discrimination and gender stereotypes, and promote gender equality through their future work. Through financial support to CSOs in urban and rural areas, the project will reach out to local communities with a view to advance MIL skills of citizens, promote media freedom and integrity and counter polarization stemming from propaganda, hate speech and disinformation.  

 

 

200 CSO representatives will be directly empowered to generate effective MIL practices and at least 18 CSOs in urban and rural areas in six countries will be supported to reach out locally and create MIL actions.

 

70 media professionals and representatives of self-regulatory bodies will learn about the state of self-regulation in their countries and the WB region, and how to advance codes of ethics and self-regulation standards/practices.

 

15.000 young people will take part in and learn through interactive MIL quizzes, at least 500 will be empowered in national MIL coalition actions. 

 

21 young people (activists, youth workers, educators, journalists, young politicians) will improve competence for media literacy and activism, including topics like media freedom and integrity, political economy of media, media ecology, digital participation.

 

 

Funded by the European Union